EMMA SHELFORD
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FOOD & FANTASY
The cookbook

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 Join urban fantasy author Emma Shelford in producing a cookbook promo that features recipes from indie fantasy books. Does your character eat or drink something delicious or magical? Are they a cook, baker, or bartender? Do they just love food so much?

I'm currently accepting applications for a cookbook promo featuring recipes of food mentioned in the novels of participating urban fantasy authors. I envision after every recipe would be a short excerpt from the novel featuring the food in question. Check out my mock-ups below.

Think of it as an out-of-the-box group promo. I will put up the finished product as a free download for your readers (either on Bookfunnel or online retailers, at my discretion).
At the end of the day, your book will gain exposure for very little work and no cost (your novel will be in the cookbook that others will promote to their fans). This will provide us a nice bonus to give our readers, as well as cross-pollination between the participating authors. You don't have to do anything beyond fill out the form below, and I'll do the rest. Of course, you will need to share with your followers, tweet it, facebook it, whatever you can do to promote it… we're in this together!

I'm currently accepting applications to be part of this cookbook promo, and I will select books that I feel will mesh the best with the others and that are written by authors with a decent following. If I can get a roster of 10-20 authors that fit the guidelines, I'll produce the book. If you would like to apply, please fill out the form at the bottom of the page.

How much is this going to cost me?
Nothing! I will swallow the costs of producing the book (cover and layout). I will test all the recipes myself. If you aren't satisfied with the product before publication, you're welcome to bow out at any time.

Who is Emma Shelford, anyway?
Hi! I'm an urban fantasy author of 15 (so far) full-length novels with excellent reviews (https://www.amazon.com/Emma-Shelford/e/B00OKU74M8). You can rely on me to produce a product to be proud of.

What about copyright of recipes?
Recipes, in their bare-bones format, are not actually copyrightable (
What Does Copyright Protect? (FAQ) | U.S. Copyright Office). You can give me any recipe you like, and I will test it, tweak it, and write my own description around the ingredient list.

Here are mock-ups of two cover ideas and the cookbook's interior pages. Please note, I am NOT a graphic designer NOR a visual artist! These mock-ups are simply meant to showcase my vision. I'll outsource cover design and layout.
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I'm very excited by this project, and I hope you can join me with your delicious recipes and thrilling books.

To good reads and good eats!

Emma Shelford
emma at drshelford dot com

    Apply for Food and Fantasy here

    Application requirements:
    • At least one published, full-length novel in the urban fantasy genre with at least 10 five-star reviews
    • A mailing list of at least 500 subscribers
    • Some social media presence and the ability to promote within it
    ABOUT YOU
    ABOUT YOUR BOOK
    Max file size: 20MB
    ABOUT THE RECIPE
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  • Home
  • Books
    • Magical Morgan
    • Immortal Merlin
    • Depths of Magic
    • Nautilus Legends
    • Forest Fae
  • Author
    • Fan Mail
    • Press
    • Blog
    • Local
    • Bookplates
  • FB Group